Thursday, October 22, 2009

Stella McCartney Launches A Children's Limited Line at GapKids

Stella McCartney, daughter of ex-Beatle Paul McCartney, used Facebook and a casting in London's Notting Hill to find the adorable faces featured in her current GapKids campaign. Photographed by Ryan McGinley earlier this summer, the ads feature 20 children playing with baby chicks, iguanas, rabbits, a miniature donkey, and a fox. Read the official press release here.

Moms will find some of the 70-piece collection look familiar, as McCartney designed a few mini-me versions of her fall 2009 ready to wear line—most notably a gray sweater dress with a leopard design and matching skinny gray jeans with ankle zippers.

Stella shares "I believe that kids clothing should be more accessibly priced, which is particularly important at the moment given the current climate," the designer said. "It's really exciting for us to do a boys and girls collection for the first time."

McCartney also created footwear for the lucky little ones—shiny rain boots and high top sneakers—none of which were made with leather, keeping in line with the designer's vegetarian principals.

"For years now I've wanted to create a collection for kids, it's something I've often been asked about," McCartney revealed. "I believe that this one off collaboration will be a great way for customers to be able to participate in the Stella McCartney brand" said Stella.

The collection is set to launch November 2, 2009 and will be available in Gap stores in the UK, France, Ireland Canada and Japan - as well as online and in stores across the US. Sizes available will be newborn to 12.

Stella was insistent about having quality fabrics for the line. She saw a gap between the low price less classy clothes versus the high end conservative expensive clothing now avialable for children. This could be something really special for our little one's and a break on the pocket book. It's high fashion in quality fabrics at reasonable prices. Cheers to Ms. McCartney and GapKids.

1 comment:

DolceDreams said...

I just saw this the boys jackets, I hope they will fit moi...